How do you position a startup in the financial sector at the height of the financial crisis? By calling the fight! By being the dike that turns the tide…
Charco & Dique is a risk management and compliance agency that helps financials navigate in the ever-changing lanscape of legal and financial obligations. Always being ahead of the curve of new regulations coming from Brussels or The Hague.

Started as a duo, now with 20 employees and millions in sales.
We were tasked with their whole positioning. The naming process, brand design, online entity and advertising…