In 2010, Publicics Consultants van Sluis was taken into MSL’s massive global network. This name change was a great opportunity to give the website a new design.
As one of the few in the network, MSL was allowed to develop its own concept.
We came up with the bench. On this bench, the whole world takes place to listen to a message. Telling visitors that “This is your audience”. An animation makes it clear that the communication world is changing and that we are now in a global conversation and that takes a whole different approach to communication.
The site has won the Dutch Interactive Award for Best Corporate Website.