For the launch of their new online shop, Forbonline 2.0, Forbo Flooring asked us to come up with an idea to enthuse all internal and external stakeholders.

We came up with the “Everything on its head” Concept, which underlines the changes the new shop will bring.

The whole sales apparatus will be centered around the shop making big changes in work flows and customer contact patterns. Although everything’s on its head, the love for the product (linoleum) is still the focus.

To address all stakeholders equally, we incorporated archetypes into the concept